Porters generic strategy and easyjet

Concept[ edit ] Michael Porter's Three Generic Strategies Porter wrote in that strategy targets either cost leadershipdifferentiationor focus. Porter claimed that a company must only choose one of the three or risk that the business would waste precious resources.

Porters generic strategy and easyjet

The auto-bag drop area, the biggest in the world, has now processed three million bags since it opened last October and we have added greater functionality to collect payment for additional or excess charges for luggage.

These tools help build customer loyalty and drive revenue growth. Following its launch earlier this year, Flight Club has now been successfully rolled out to our most valuable flyers, as identified through our customer database.

Flight Club aims to recognise and retain our high-value and loyal customers with a scheme that makes travel with easyJet even easier. Very different to legacy frequent flyer programs, which are highly expensive and complex, Flight Club makes the simple things even easier for our customers Innovation and digital leadership Our digital platform is a key point of differentiation from our competitors.

We believe that we have significant advantages in the capability of our web platform and our mobile offering. Our award winning App has now been downloaded Enhancements like these add to the customer experience and drive customer loyalty, as well as driving our cost advantage.

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Since the year end easyJet has also signed a five-year contract with Founders Factory, the corporate backed accelerator and incubator. The partnership will create value for easyJet and our passengers by putting disruptive thinking at the centre of our digital strategy, helping us to explore opportunities for advanced TravelTech services that will help us to keep making travel easy and affordable.

We will continue investing substantially in our digital capability, building on our success in enhancing the digital customer interface. Grow revenue easyJet has driven its leading customer and digital proposition through constant innovation and by listening to its passengers, focusing on market demand and offering value.

Business passengers Performance for the year has been encouraging with continued growth in business passenger numbers, and further investment in how we reach and interact with our corporate customers. Our combination of using primary airports in large economic markets, alongside high frequencies and attractive flight timings, makes easyJet a logical choice for business passengers.

GROUP REPORT The competitive analysis of easyJet Summary which gives a good approach of the competitive situation. Then, with Porter's Generic Strategies, one will discuss the strategies easyJet adopted, and finally, the third part will In order to define a development strategy for easyJet, the estimation of both external and. GROUP REPORT The competitive analysis of easyJet Summary which gives a good approach of the competitive situation. Then, with Porter's Generic Strategies, one will discuss the strategies easyJet adopted, and finally, the third part will In order to define a development strategy for easyJet, the estimation of both external and. Porter suggested four "generic" business strategies that could be adopted in order to gain competitive advantage. The strategies relate to the extent to which the scope of a business' activities are narrow versus broad and the extent to which a business seeks to differentiate its products.

We are focused on providing a bespoke business offering through distribution platforms, Travel Management Companies and direct to small and medium-sized enterprises. Growth in Global Distribution Systems GDS volume continued to drive revenue and channel movement from web bookings to GDS within the travel management company partners.

The recent negotiations across our GDS partners extended our agreements with Amadeus, Sabre and Travelport for an additional term. We are exploring new distribution channels, partner agreements and structures such as connectivity with other suitable airlines.

Recent examples have been: Earlier Flight - a mobile app-only proposition, targeting customers who may wish to switch flights at short notice on the day of travel.

This year saw the introduction of pre-purchased in-flight vouchers, scaled through our targeted CRM programme.

Porters generic strategy and easyjet

The best people easyJet is passionate about its people and we believe they set us apart. We believe that our customer-facing employees are the very best in the industry and contribute significantly to the positive experience that our passengers enjoy, leading to increased loyalty and repeat business.

The centre is an investment in our people, fulfilling easyJet's expected training needs to We recruited during the year to help support our growth, adding over pilots and 1, cabin crew, as well as people within the management, administration, engineering and maintenance departments.

Retention rates remain good with employee turnover at 9. Sign up to e-mail alerts.easyJet’s strategy is focused on key airports, serving valuable catchment areas that represent Europe’s top markets by GDP, driving both leisure and business travel.

easyJet has developed a more economically resilient network than its competitors, helping . Porter suggested four "generic" business strategies that could be adopted in order to gain competitive advantage. The strategies relate to the extent to which the scope of a business' activities are narrow versus broad and the extent to which a business seeks to differentiate its products.

easyjet’s generic company strategy Michael Porter in his book states; “there are three potentially successful generic strategic approaches to outperforming other firms in an industry: 1. Overall cost leadership. The Cost Leadership Strategy. Porter's generic strategies are ways of gaining competitive advantage – in other words, developing the "edge" that gets you the sale and takes it away from your competitors.

Porters Generic Strategy And Easyjet market? According to Michael C. Porter, the porter’s three (3) generic strategies are very important strategies, which can be applied to products and services in any industry or organization regardless of its size. According to Porter (), state that generic strategy is a method that an organization applies in order to achieve its long term goals and he notes that a company may achieve its goals by following any one or a combination of the following three generic strategies, cost leadership, differentiation, and focus.

Porter's generic strategies - Wikipedia