Marketing and the promotional mix essay

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. It is situated in the heart of Blackpool where local meets tourist this gives the Bellevue unrivalled passing trade in the area. Although spacious the pub only has one bar and four till points. The marketing mix is a tool used in the marketing and business industry to help businesses or individuals determine products and offers.

Marketing and the promotional mix essay

The product levels are core benefit, basic product, expected product, augmented product, and potential product. The five product levels are depicted below. Each level adds more customer-perceived value resulting in the final market offering.

The elementary level is called the core benefit. The core benefit is the benefit the costumer actually buys. The core benefit of the eBLOCK is that it provides a comfortable learning environment which is easy to use.

The second level is the basic product. The most basic "eBLOCK" allows students to make notes, make calculations, view presentations and documents, and construct and view their agenda.

Marketing and the promotional mix essay

Additional applications and expansion of the eBLOCK is possible at a cost or by buying a different model. The third level of the CPV hierarchy is the expected product.

Marketing and the Promotional Mix Essay – Free Papers and Essays Examples

Next is the fourth level, augmented product. If the product malfunctions or breaks one can bring it in for repairs or replacements. The final product level is the potential product, which consists of all the potential transformations that a product or offering might go through in the future.

Innovation, development, and modernization of the "eBLOCK" will continue as long as the product is in use. Furthermore, one can expand the basic "eBLOCK" with more advance and or new applications in the future.

Also software updates will follow. In the long run this green product will not only save trees, but also fill your wallet and ultimately can to some extent improve the overall quality of life.

Marketing and Promotional Campaign - Sample Essays

The different images show diverse layouts of how the functions of the product will look. It also has a short description of what is being shown. This also allows the customer to draw graphs in their notes when necessary.

Marketing and the promotional mix essay

Another feature of the eBLOCK is that it can be bought in diverse colors to suit the different tastes of customers. This subside should include an introduction to the product, further specifications, a web shop and so forth.

The product should also be available at all universities and HBO colleges in the Netherlands either through the school itself or through student associations. Once, Phillips decides to expand to different models of the eBLOCK, it needs to look for different distribution point.The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (Kotler, Keller, Brady, Goodman, & Hansen, , p.

). The four main marketing mix variables, referred to as the 4Ps of marketing are: product, price, place, and promotion. Marketing Mix: Product, Price, Place, Promotion – Essay Sample Marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups.

Within the marketing mix, the promotional aspects are concerned with this communication between the customer and the producer. This unit introduces learners to the basic concepts which are applied in the promotions industry.

Elements Of Promotional Mix. Print Reference this. Disclaimer: Promotion is one of the four elements of marketing mix (product, price, place, promotion).

It is the communication link between the buyers and sellers for the purpose of informing, influencing, or persuading a potential buyer’s purchasing decision.

Marketing Essay . In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix. It is the coordination of marketing activities which includes publicity, sales promotion, advertising, direct marketing and .

Marketing and Promotional Mix Essay Sample. In this assignment I will be Describe the promotional mix used by two selected organisations for a selected Product/service.

The two organisations that I will be using to describe the promotional mix are Walkers and Nike.

Marketing and Promotional Campaign - New York Essays