Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 tofollowers on Instagram with no budget and no expensive gear.
What makes a great Instagram caption? Captions can be up to 2, characters in length, include emoji, and up to 30 hashtags. As with any piece of good web writing, your Instagram caption should be attention-grabbing and easy to read and follow.
It should also speak to the content and the audience. Instagram demographics show us that the platform is used by people in all income brackets, and is slightly more popular among women than it is with men. But those are the broad strokes.
The better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations. To that end, we recommend building audience personas. These archetypes outline basic details about your target customers, their goals, and their pain points. Our guide to creating audience personas outlines the questions you need to ask yourself to determine who your customers are.
How old are they? Where do they live? What sorts of jobs do they have?
What do they do outside of work? Will my audience understand this reference? Are emojis and netspeak appropriate to use here?
Answer those questions, and actioning on the next step will be much easier.
You might also try jotting down a few adjectives that describe your business and use those to find the right tone. Of course it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality.
Consider length Remember that most people scroll through their Instagram feeds at a brisk pace. Give context where you need to, but if the post speaks for itself, let it. A post shared by Tesla teslamotors on Jun 14, at 9: A post shared by National Geographic natgeo on Aug 26, at 3: Put any mentions and hashtags more on those later at the end.
Also, leading with the most important words is just good writing.
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